Sometimes, however, a bride's dream gown is at odds with the gown her loved ones envision for her. Herein lay the crux of another "Primetime" hidden camera experiment.
The objective: to find out whether honesty is the best policy when a bride-to-be has found "The One," even when it's completely wrong for her. Should friends and family be supportive and hold their tongues, or should they tell the truth if they think the gown is terrible?
Watch the story on "Primetime" tonight at 10 p.m. ET.
For this experiment, ABC News asked real brides-to-be to invite their family, bridesmaids and friends to the upscale Manhattan bridal emporium Kleinfeld to bear witness to a fitting of their supposed dream gown.
ABC then paired each bride with outrageous bridal garments, some of which were actually for sale, that were sure to elicit strong reactions from their loved ones.
ABC also invited Carley Roney, editor-in-chief of the wedding Web site TheKnot.com, to watch the experiment from our control room and provide insight into some of the scenarios as they played out.
When the brides stepped out of the dressing room and stood in front of their guests, hidden cameras were there to catch every jaw-drop and every eye-pop.
Dutiful Friends and Bridesmaids
Andrea Sinkin, a 28-year old trend consultant, wanted to put her friends and bridesmaids to the test. On the day of her fitting, Andrea stepped out of the dressing room donning a gown that looked like every Goth girl's vision for prom circa 1984: a scarlet red heap of lace, chiffon and tulle.
http://abcnews.go.com
