Walt Disney has unveiled a range of 34 bridal dresses inspired by films like Sleeping Beauty and Beauty And The Beast.
The dresses by designer Kirstie Kelly were unveiled in New York and cost between £755 and £1,500, reports Metro.
Bridal couples can already choose a Disney-themed wedding with rides in a Cinderella carriage and appearances by Mickey and Minnie Mouse in formal attire.
Packages start at £2,000 but average about £13,500. Disney's new line of gowns is aimed at couples with a tighter budget.
"We are enticing them to step up without breaking the bank," said Jim Calhoun, executive vice-president for global apparel at Disney Consumer Products.
If successful, the wedding gown collection could be extended to include other Disney Princess-branded fashions and home furnishings for adults.
"If it really is the lifestyle opportunity we think it is, then it opens up possibilities beyond the day of the wedding," added Mr Calhoun.
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